You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or …

But let's face it: Google is still king of the SEO hill, and it continues to claim a huge chunk of the all the searches performed on the Internet. As long as you're using sound strategies and techniques, time and persistence will produce results. Floor-length curtains are probably some of …

Write good original and compelling content with the keywords to help your search rankings. Be proactive and scout for duplicate content at least once every few months-unless your site management process is flawless, it's probably that duplicate content will surface when you least expect it. Would an inexpensive new rocking …

If you think it's hard to be on top at the moment, just wait until five years from now! And since all these various aspects are inter-connected, pin-pointing a particular thing is not easy. If you wash a wedding shawl at a very cold temperature, it will be fine. If …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. It is all about time. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have 'millions' of them- Googlebot might think you are …

Deciders are individuals who authorize the purchase decisions. Outbound links to related pages help Google understand what your page is about. It also helps search engines understand that your page is a hub of quality information related to the topic. The title tag is an HTML tag that exists in …

What trends were given to explain the growth in importance of IMC plans in this chapter? SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. A mildly negative reputation for a website or creator of the MC …

Content marketing can be used to provide useful information and product-use solutions to customers. A brand's position can be altered if market conditions change over time or a brand's target market shrinks. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to …