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Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. A local business competitor might not be your …

Every time someone clicks on your ad, you pay the search engine. Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different for each user. Forming strategic alliances and friendships is the long game worth investing in, when …

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